To be able to best increase visibility and results online and solidify brand awareness, it is important that we are consistently monitoring metrics and addressing any issues that arise barring a “conversion”. Conversion-based goals will be identified and implemented early on to measure results. We work to identify your traffic sources, including location and device-based information to then custom-tailor the approach to meet our intended audience. We want to be sure that the work we are doing is reflected in upturns to online traffic and engagement.