SEM 101: What is Search Engine Marketing?
Search engine marketing (SEM) is a cost-effective way to boost visibility online and drive more traffic to your website.
Audience Targeting: Remarketing vs Prospecting
A target audience is a group identified as the focus of your marketing campaign. A well tailored audience makes advertising easier and more effective because you have an idea of who you’re marketing to. Furthermore, by understanding the “who”, you can refine how you’re marketing to these groups to make even more impactful campaigns. In […]