Content Marketing: What Is It and How Does it Work?
In this guide, we explain everything you need to know about content marketing and how it can help your business grow.
What is Search Engine Optimization (SEO) and Why is it So Important?
In this guide, we explain everything there is to know about SEO, including what it is, how it works, and why it’s so vital for any business that wants to succeed online.
Digital Marketing 101: Why It’s Essential for Business Growth
This guide explains all you need to know about digital marketing and how it can fuel long-term growth and success for your business.
Why Your Social Media Strategy Should Include Video
As of 2023, video content is a major driver of online growth across all the most popular social media platforms. n this guide, we look at why video content is so important for social media optimization in 2023, and provide insight on how to reach your target audience and grow your business online.
Why West County Net Loves WordPress
In this article, we’ll explore why WordPress has become the go-to for companies and web developers worldwide, including the savvy web devs at West County Net.
Content Creation for Every Stage of the Buyer’s Journey
In this article, we will explore the different stages of the buyer’s journey/marketing funnel, and, more importantly, teach you how to write content that caters to each stage, so you can convert viewers into readers, and readers into customers.
Is Email Marketing Still Effective?
If you’re looking to shake up your marketing channels, including email marketing is an easy, cost-effective, direct marketing channel that, done right, won’t let you down now, or in the foreseeable future.
How Google Has Improved Their Local Search Algorithm
Google Completes Biggest Algorithm Update to Local Search in 6 Years Google is constantly making updates to their various search algorithms that affect your business’s search engine visibility. Late last year, Google rolled out another major update, in fact the biggest algorithm update to local search since 2016. This latest update drastically improves results on […]
Why Your Business Should Utilize Google Posts
SEO Content Social Sharing on the Internet’s Most Popular Search Engine Any business with a website should already understand the importance of visibility on search engines like Google. Furthermore, as a business owner with some understanding of SEO, you know that having a Google Business Profile is critical to reaching and engaging potential customers. After […]
Local Search Content Creation As A Part of Your SEO Strategy
SEO Driven Content Creation for Your Local Business What is content? The answer to “What is content” is not a satisfying one. According to Joan Damico of G+, content is defined broadly as “any communication in any medium that serves a purpose, whether it be to influence, educate, inform, warn, express one’s self or spark […]
Understanding Search Intent in 2022
Attracting new customers is tough, especially on the internet. Run a search on Google or Bing and you’re sure to find hundreds of blog posts and how-tos selling fancy platforms guaranteed to grow your customer base. And in fact, if you were to read one of these blog posts, you might actually discover that you’ve […]
Best Web Design Trends Over Time: 2002 vs 2022
Why It’s Important to Stay Ahead of Web Design Advancements A lot has changed since the initial internet boom of the 1990s. The internet is bigger, faster, and constantly evolving. The same can be said of web design trends. We all understand that with time comes change. And with change comes reflection. And this principle […]
West County Net Named Top Digital Marketing Agency by Expertise
Expertise Scored 20 Digital Marketing Agencies in Santa Rosa and Picked the Top 12 Why This Digital Marketing Agency? Expertise’s goal is to connect people with the best local experts. They scored Santa Rosa Digital Marketing Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list […]
Why Your Business Needs SMO in 2022
Social media as a business marketing avenue is not a new or even revolutionary concept. However, moving into 2022, it’s time we consider social media as a necessary extension, and not as an optional one. According to the Pew Research Center, seven-in-ten Americans use some form of social media which translates to roughly 230 million […]
Google Page Experience Comes to Desktop
We finally have a timeline for Google Page Experience on desktop! Google announced the update at I/O 2021, but never gave an official release date. That all changed in the new year. Rollout for Google’s page experience ranking tool begins February 2022 and will be complete by the end of March 2022. Google Page Experience […]
Audience Targeting: Remarketing vs Prospecting
A target audience is a group identified as the focus of your marketing campaign. A well tailored audience makes advertising easier and more effective because you have an idea of who you’re marketing to. Furthermore, by understanding the “who”, you can refine how you’re marketing to these groups to make even more impactful campaigns. In […]
What Factors Affect SEO
22 SEO Factors to Pay Attention to in 2022 On-Page SEO Website structure When it comes to search engine optimization, website organization is a huge factor in creating a strong SEO foundation. This is important not only for search engine crawlers (AKA spiders), but also human users. In order for your content and your website […]
Black Friday Marketing
How to Plan and Execute Your End of Year Sale Marketing It’s that time of year again. Around the world, companies are rolling out their Black Friday, Cyber Monday, and holiday sales events earlier than ever. Arguably one of the biggest sales seasons of the year, end of the year sales can make or break […]
SEO Specialist – West County Net’s New Hire
West County Net Strengthens Team with SEO and SEM Specialist, Heather Chloe Wallace West County Net, the Sonoma County based marketing firm, teams up with Heather Chloe Wallace who joins as the new SEO and SEM Specialist. The tech company offering marketing solutions for Sonoma County and beyond, has finally found its SEO and SEM […]
West County Net Wins Best Ad Agency in Sonoma County!
West County Net is honored to receive the award for Sonoma County’s Best Ad Agency in the North Bay Bohemian “Best of North Bay 2021” Awards.
Luck of the Irish? Or just good food meets good marketing?
In Sonoma county, the name McNears goes hand in hand with St Patrick’s day. When owner Kenneth O’Donnell came to us, his website was outdated and he needed a better way to showcase his good eats and events online. Our team pulled up a stool at the long standing Petaluma establishment, and over a delicious […]
SEO/SEM Specialist
SEO/SEM Specialist – *In House Position* Are you the one? The digital marketing team at West County Net is in search of a SEM/SEO specialist seasoned in the art of client management, and who has expertise in the planning and execution of digital marketing campaigns. What You Will Be Doing Develop and project manage digital […]
Julian Wilson Holmes is ‘One To Watch’ in 2020
West County Net CTO, Julian Wilson Holmes, was recognized as one of the North Bay Business Journal’s Forty Under 40 “Ones to Watch”.
6 Tips For Staying Productive While Working Remotely
If your team needs help staying connected, WCN is available to set up remote working stations — we even have some tips for working from home!